Connect directly with your target audience of educators, directors and decision makers

Community Early Learning Australia is the peak body for Australia’s early and middle childhood education sector, supporting small and medium sized providers to deliver quality education and care. Created by Community Child Care Co-operative and built on a 40 year tradition, CELA is a future fit organisation on a mission to amplify early learning’s value throughout Australia. We are famous for the quality of our communication to the sector, which informs, influences and inspires.

See below for Rattler and Amplify advertising rates and details.

Rattler Magazine

Rattler Magazine

Facts

  • In its 31st year of print for a respected 40 year old organisation, Rattler is the trusted voice for the early and middle childhood education and care sector
  • Packed with original feature stories, wellbeing and gardening advice, sector research and member profiles
  • Read by around 16,000 CELA members, regulatory authorities, policy makers, training institutions, libraries and other key stakeholders around Australia
  • Members include all types of services – long day care, preschools, family day care, and out of school hours care
  • Delivered digitally three times per calendar year, with one printed annual edition delivered at the end of the year
  • 40 page full colour magazine with a loyal and growing audience of decision makers and purchasers.

We love to help our partners reach their (and our) audience of early childhood & OSHC educators and stakeholders, through print and online advertising, partner content and sponsorship. We can help you reach a wide and active market through our trusted communications: Rattler, Amplify, and CELA events.

We offer a range of advertising options to suit everyone from micro-business through to national organisations, reaching educators, administrators, co-ordinators, cooks and directors as well as regulatory authorities, unions and political offices from a spot in our weekly digital newsletter, Amplify!, listing in Marketplace, to one off or regular page placements in Rattler Magazine.

To discuss your overall requirements, please contact us on 1800 157 818 or communication@cela.org.au

Download the media kit for ad rates, deadlines, specifications and terms & conditions

Amplify email newsletter

Amplify email newsletter

Facts

  • Launched in April 2017, CELA’s blog Amplify and its weekly summary newsletter have rapidly become the go-to source for discussion about the early and middle year’s education sector.
  • Read by an estimated 30,000 early childhood centres, educators, and related businesses, with 1,500 views daily and growing.
  • Amplify was delivered 210,000 times and distributed to 18,000 people in its first 3 months with a tiny 0.17% unsubscribe rate.
  • Widely shared on social media – Facebook, Twitter, LinkedIn, Instagram and even Pinterest.

I am so inspired by stories such as ‘Storytelling in the natural world’, the Goodstart video on Brain development,storytelling tips and Bec Carey and Sarah Hammersley and their philosophy. I have been motivated to perceive things in a different way and to implement and share what I have learnt from them. Susan, Amplify reader survey

I find this gives a voice to many of my questions and concerns with regard to early childhood education and the pathways that it should be taking from research and experience. Shivani, Amplify reader survey

Amplify digital newsletter advertising

Advertisements in the newsletter are either ‘header’, ‘strip block’ or ‘square block’.  They may contain a link directly to your website and a live email address for instant contact from prospects. Header bookings appear below the masthead, strip and square blocks appear below the editorial content.

All advertisements on the Amplify newsletter will be marked ‘sponsor content’ and we recommend advertisers include direct reference to Amplify readers in their artwork to help you track conversions and appear more connected with our readers.

Bookings require a minimum of one week’s notice ahead of the Amplify newsletter deadline, which is Friday, 12pm – each week (Thursday if the Friday is a Public Holiday). Payment must be received before placement can be confirmed (see terms and conditions).

Amplify’s newsletter is published every Monday except over the Christmas holidays

Size Measurement Cost
Strip block(horizontal) 125 x 500 pixels $100
Square block 500 x 500 pixels $150 pixels
Header block(horizontal) below masthead 125 x 500 $500
  • Discounts available for blocks of four or eight consecutive weekly bookings.
  • Artwork must be provided as JPG or PNG at applicable pixel size (include link and/or email address to be embedded). Please contact us for a quote if you require artwork completed for your e-newsletter artwork (typically $100 +gst).
  • Artwork can be supplied via Dropbox

Amplify digital newsletter ad examples

Banner (different banner size to specs above and on our current website - current dimensions would look terrible on mobile)


Square ad

Bookings

To enquire email communication@cela.org.au

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